William Tigno – Portfolio

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Talent Audit for Skilltype

Skilltype is an American software company building organizational infrastructure for libraries. Their tools help information professionals and their teams develop world class talent using data.

Role

Founding Product Designer

Contributions

Research, Strategy, UX & UI

Team

Founder, CTO, Software Engineers (2)

Timeline

Jul – Sep 2021

Problem — Enterprise prospects reject the product due to lack of in-depth insights

Despite extensive trial periods and close collaboration with prospects, Skilltype struggles to convert enterprise trial users into paying customers due to unmet expectations for in-depth insights that library leaders need to make strategic talent management decisions, resulting in prospects abandoning the platform after months of engagement.

Outcomes

Despite its simplicity, Talent Audit became a pivotal feature for Skilltype, marking a clear upward trajectory. The improvements directly led to our first statewide deal and played a key role in securing more funding.

Monthly Enterprise Acquisitions

Monthly Demo Requests

-84%

Sales Cycle Duration

Resume