LabX
LabX
A selection of projects with LabX—an online marketplace for laboratory equipments.
A selection of projects with LabX—an online marketplace for laboratory equipments.
Role
Role
Lead Designer
Lead Designer
Contributions
Contributions
Product Design, Research, Strategy, Branding, Design System
Product Design, Research, Strategy, Branding, Design System
Team
Team
Product Manager, Engineering Manager
Product Manager, Engineering Manager
Timeline
Timeline
Jan 2023 – Oct 2024
Jan 2023 – Oct 2024
Problem – A fragmented marketplace experience lowering user trust and engagement
Problem – A fragmented marketplace experience lowering user trust and engagement
LabX’s marketplace experience had become fragmented, making it difficult for buyers to navigate product options, evaluate sellers, and feel confident in their purchasing decisions.
LabX’s marketplace experience had become fragmented, making it difficult for buyers to navigate product options, evaluate sellers, and feel confident in their purchasing decisions.
Outcome – Optimizing the marketplace experience to drive engagement and conversions
Outcome – Optimizing the marketplace experience to drive engagement and conversions
I redesigned core marketplace pages and implemented UX enhancements to improve product discovery, seller interaction, and purchase confidence, driving higher engagement and conversions for both buyers and sellers.
I redesigned core marketplace pages and implemented UX enhancements to improve product discovery, seller interaction, and purchase confidence, driving higher engagement and conversions for both buyers and sellers.
Impact
Impact
+129%
+129%
Listing Views per User
+10%
+10%
Conversions
+26%
+26%
Avg. User Engagement Time
Problem — An outdated Seller Landing Page causing negative brand perception and poor conversions
Problem — An outdated Seller Landing Page causing negative brand perception and poor conversions
With the majority of their revenue driven by sellers, attracting and acquiring new sellers is critical to their business growth. However, the seller landing page had become outdated, offering a poor user experience, failing to build trust and communicate LabX’s value—leading to lower engagement and conversions.
With the majority of their revenue driven by sellers, attracting and acquiring new sellers is critical to their business growth. However, the seller landing page had become outdated, offering a poor user experience, failing to build trust and communicate LabX’s value—leading to lower engagement and conversions.
Outcome — A clear, trustworthy, and action-driven redesign
Outcome — A clear, trustworthy, and action-driven redesign
The redesigned seller landing page strategically guides users through a clear, trust-building journey, with optimized content, intuitive actions, and a refined, professional brand execution.
The redesigned seller landing page strategically guides users through a clear, trust-building journey, with optimized content, intuitive actions, and a refined, professional brand execution.
Impact
Impact
+66%
+66%
In-page Conversions
+4%
+4%
Seller Registrations